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The Marriage of Business, Engineering and Design Discussion

March 6, 2014 1:30 PM
IMU, Iowa Theatre

The Marriage of Business, Engineering and Design featuring CoE Alum, Jerry Steele, Director of Marketing, Integrated DNA Technologies--March 6th @ 1:30 PM
In the new digital world, the disciplines of business, engineering and design have never been more integrated than they today.  The University of Iowa Full-Time MBA program is excited to present  “The Marriage of Business, Engineering and Design”,  a discussion of how marketers, engineers, and strategists can gain influence in the marketplace by developing a full understanding of how these vital functions work together.  Engineering alumni Jerry Steele, Director of Marketing for Integrated DNA Technologies will walk us through why simply having great products are no longer enough to guarantee great market acceptance.  The discussion will be held in the Iowa Memorial Union, Iowa Theatre.